Freddie Hall
Graphic Designer, Designer
In their own words
Living outside the UK has made me appreciate, for the most part anyway, how easy things are for us here.
timeless yet punctual, charming and reliable.
I identified an opportunity to create a democratic brand that’s not just for the pros, but for the casual gamers too.
Despite their differences in background, nationality, age and gender, they were all motivated by one thing – a deep sense of community and belonging.
I wanted to tap into the brand’s democratic, inclusive and unpolished gravitas, capturing their persuasive ability to bring diverse sets of people together to find community, a home, and a sense of belonging.
Reckless is timeless yet punctual, charming and reliable.
The duality of the two typefaces fosters a tension between classic and contemporary.
The condensed letterforms of Right Grotesk used in Juump’s wordmark stand rigid and upright, as if they themselves are too waiting in line.
I wanted to truly ground the identity in the past tense, and I knew that illustrations would be the perfect vehicle to do so.
Articles & interviews4
- Are creatives really leaving the UK in droves, and if so, why?
The article explores why many UK-based creatives are relocating abroad, examining economic pressures, lifestyle motivations, and the impact of remote work. Through interviews with designers and studio founders, it reveals a nuanced picture of global mobility, professional adaptation, and shifting definitions of 'home' in the creative industry.
- Top Five Serif Typefaces to Elevate Your Project
The article by Poppy Thaxter on The Brand Identity highlights five standout serif typefaces frequently used in branding projects: LL Bradford, Editorial New, Romie, Tobias, and Reckless Neue. It explores how each typeface has been applied by various studios across industries, showcasing their versatility and aesthetic qualities. The piece serves as a curated roundup of serif fonts that continue to shape contemporary brand identities.