Studio: Wedge
Untitled Case
Date: Thu, Oct 22
Tags: Candle, Stone, Book, Home Fragrance, Product Photography
Related articles
- Wedge Designs Bastét Toothpaste Branding That Defies Category Norms
BP&O · Sep 18, 2026
Wedge created the naming, strategy, identity, packaging and guidelines for Bastét, a new Montreal oral-care company built around nano-hydroxyapatite toothpaste. The identity deliberately rejects standard toothpaste visual conventions through luxury beauty cues, turquoise, aluminium tubes, camp art direction and Daubenton, an ornate Art Deco-like serif. Author Emily Gosling strongly praises the project’s distinctive visual execution while criticizing some of its overly lofty wellness copy.
- Inside Wedge Studio: Meet the Team Behind Award-Winning Design
· Sep 10, 2026
This profile looks inside Montreal-born agency Wedge after it secured its third consecutive DIELINE Studio of the Year title at the 2026 DIELINE Awards. It highlights the agency’s award-winning packaging and identity work for Cocolab, Equip, Snapple Spiked, and Clearstem, while introducing team members including strategy director Marco Patricio and associate design director Capucine Labarthe. The article presents Wedge’s work as clean, bold, well-tempered, and driven by project and client needs rather than design trends.
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