Brand Evolution for Clearstem Acne Care

Wedge developed a brand evolution and retail-ready system for Clearstem, an American acne-care brand. The work included brand strategy and messaging, product naming, visual identity, packaging architecture and design, UX wireframes, digital design, photo direction, and production guidelines. The “Clear Skin System” organizes the range around three color-coded need states: Prevent + Support, Clear + Clarify, and Skin Perfecting. Packaging uses a periodic-table-inspired modular chart to display product names, benefits, and key ingredients consistently across formats.