Brand Identity and Packaging for a Sexual Wellness Brand
LBDO pairs soft curves with firm lines
Universal Favourite built LBDO’s sexual-wellness identity around the idea of getting in sync. Soft curves and firm lines in the logo are supported by Ivy Presto and Neue Haas Grotesk. Sand and grey tones receive a red accent, while motion uses murmuration, ripple and overlay effects. Warm lighting and close detail guide the photography. Product packaging is designed for display in a bedroom, while delivery packaging remains unbranded outside and reveals red on the inside.
Set in Ivy Presto, Neue Haas Grotesk
Insights
- Murmurations, ripples and interactive overlays give the identity three motion expressions.
- The palette combines sand and grey with a red highlight.
- Display-oriented product packaging contrasts with a discreet, logo-free delivery exterior.
- Sexual Lubricant Packaging Lbdo — bpando.org
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