Brand and Website Redesign for Mosh Men's Health Clinic
A health-clinic identity borrows from newspaper mastheads
Universal Favourite refreshed online men’s-health clinic Mosh using editorial design as a reference for trust. The logotype draws on printing-press mastheads, while illustrations approach sensitive subjects with informative humour. Product packaging uses restrained presentation and benefit-led names. The mailer introduces a more conversational layer through stream-of-consciousness copy. Photography places the brand in real homes and everyday situations, connecting a publication-inspired identity with the practical experience of receiving and using products.
Set in ITC Clearface, Maison Neue
Insights
- Printing-press mastheads inform the logotype’s editorial character.
- Illustration uses humour to approach sensitive topics without relying on clinical imagery.
- Product packaging and mailer copy take different tonal roles within one identity.
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