BP&O’s article by Thomas Barnett reviews LG2’s new brand identity for Les Francos de Montréal, Canada’s leading French-language music festival. The rebrand introduces a custom typographic logo, a refined color palette, and a flexible visual system that reflects the festival’s diversity and energy. While praising the design’s sophistication and confidence, the article notes inconsistent rollout across digital platforms.
LG2Les Francos de MontréalL’Équipe Spectrabranding
