Unfound is a London, United Kingdom studio shaping strategy, branding and design for businesses that matter. Their work starts with sharp questions and an immersion in culture, then moves with purpose from positioning to identity and rollout. You’ll find them partnering with civic bodies, advocacy groups, healthcare and education initiatives, tech, property and consumer brands—often in the same week. Recent collaborations span Birmingham City Council, Cornflake, Elbee, Future Doc, Ingenious, Kinrise, Pearson + Partners, Playmate, Revive, Samuel Nichølas, Systemic Justice and Tearfund. Whether building a brand system that can flex across a city
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The article explores how creatives and brands should begin preparing for Generation Beta, the demographic born from 2025 onward. Through insights from five industry professionals, it discusses how technology, AI, sustainability, and cultural awareness will shape future branding and communication strategies. The piece emphasizes balancing human imperfection with digital precision, the rise of sonic branding, and the pitfalls of generational marketing.
Creative Boom reports on Unfound Studio’s rebrand for collagen supplement brand Ingenious, which moves away from superficial beauty stereotypes to focus on science, wellness, and modern lifestyles. The project includes a new visual and verbal identity, packaging, and campaign built around the brand’s clinically proven innovation. The design emphasizes authenticity, protection, and vitality for diverse, urban consumers.