Unfound Studio partnered with Ingenious to deliver a complete rebrand that elevated the company’s clinically-proven collagen supplements into a modern lifestyle wellness brand. The project encompassed strategy, identity, and rollout across digital and physical touchpoints, aligning the brand’s visual and verbal presence with its scientific innovation and premium positioning.
Creative Boom reports on Unfound Studio’s rebrand for collagen supplement brand Ingenious, which moves away from superficial beauty stereotypes to focus on science, wellness, and modern lifestyles. The project includes a new visual and verbal identity, packaging, and campaign built around the brand’s clinically proven innovation. The design emphasizes authenticity, protection, and vitality for diverse, urban consumers.