As a studio with roots in Birmingham, we've lived and worked through the city's evolution.
The beauty of the Ingenious brief is that the product really works, so the brand just had to communicate that product truth directly to the right people.
Creative Boom features Unfound's new identity for 81 Colmore Row, a Birmingham workspace developed by Kinrise. The branding draws on the city's craft heritage and the building’s silversmith and banking past, using a custom coin illustration and refined serif typography to balance history with modernity. The project aims to position Birmingham as a confident, creative hub while celebrating its industrious roots.
Creative Boom reports on Unfound Studio’s rebrand for collagen supplement brand Ingenious, which moves away from superficial beauty stereotypes to focus on science, wellness, and modern lifestyles. The project includes a new visual and verbal identity, packaging, and campaign built around the brand’s clinically proven innovation. The design emphasizes authenticity, protection, and vitality for diverse, urban consumers.