Jay Topham

Creative Director · Co-founder · Founder Creative Director

5 articles · Dec 2024Jul 2025

Studios:Unfound StudioUnfound

Quotes

  • The freedom is much greater. You go from being a small cog in a big machine to designing the process yourself.
  • We knew there were stories to uncover here.
  • We used the coin to express the idea of 'coining legacy'.
  • Generational marketing can be one of the biggest mistakes brands make.
  • Generational marketing can be one of the biggest mistakes brands make.
  • It felt like a simple, scientifically smart anti-dote to stressors of modern living.
  • We created a blur device for lifestyle imagery to highlight the areas the product protects, blurring out the background to suggest a targeted approach, much like the capsule itself.

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