Jay Topham
Creative Director, Co-Founder, Founder Creative Director
In their own words
The freedom is much greater. You go from being a small cog in a big machine to designing the process yourself.
We knew there were stories to uncover here.
We used the coin to express the idea of 'coining legacy'.
Generational marketing can be one of the biggest mistakes brands make.
Generational marketing can be one of the biggest mistakes brands make.
It felt like a simple, scientifically smart anti-dote to stressors of modern living.
We created a blur device for lifestyle imagery to highlight the areas the product protects, blurring out the background to suggest a targeted approach, much like the capsule itself.
Articles & interviews5
- Creatives Ditch Networks for Independence Amid Industry Shift
The article explores the growing trend of designers and strategists leaving large network agencies to start independent studios. Through interviews with leaders from Koto, Unfound Studio, Blurr Bureau, Brandon Consultants, and Studio Meisō, it highlights motivations such as creative freedom, agility, and values-driven work. The piece frames this shift as a structural and cultural evolution in the creative industry.
- Unfound Redefines Birmingham's Image with 81 Colmore Row Branding
Creative Boom features Unfound's new identity for 81 Colmore Row, a Birmingham workspace developed by Kinrise. The branding draws on the city's craft heritage and the building’s silversmith and banking past, using a custom coin illustration and refined serif typography to balance history with modernity. The project aims to position Birmingham as a confident, creative hub while celebrating its industrious roots.
- "Creatives Urged to Anticipate Gen Beta Trends"