Mother Design created a unified packaging system for M&S Home and Lingerie, simplifying thousands of product packs with prominent M&S branding, clear navigation and product-led information hierarchy. The system uses MS London, tactile finishes, photography and category-specific colour systems to make products easier to browse while retaining a consistent M&S presence.
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The Dieline announced the winners of its 2025 Awards, celebrating excellence in global packaging design. Mother Design’s work for Rollr won Best of Show, while Wedge and Nice People shared Studio of the Year honors. Established received the Editor’s Choice Award for its inclusive and accessible packaging for Tilt Beauty.