Milk

Their own site is set in Poppins

Cases

• Articulate Sans
• Typeface Design for Articulate Sans
• Book

• Asahi
• Brand Identity and Packaging for Flock RTD by Asahi
• Naming, Writing

• Asahi
• Naming and Packaging for Major Major RTD Brand
• Attitude, Drink

• Asona
• Brand Identity for Asona Acoustic Panels
• 3d Illustration, 3d Rendering

• Blunt
• Global Brand Identity and Packaging Redesign for Blunt Umbrellas
• Animation, 3d Animation, 3d Illustration, Cloud, Plastic

News & interviews

• Make Plant-Based Packaging Impossible to Ignore

  The Brand Identity · Aug 24, 2026 · Interview

  Mikael Selin discusses building an independent packaging, illustration and branding practice after working at Buck, Milk and DDB. He describes packaging as a sensory portrait of a product, using visual design, print effects and tactile textures to communicate its heritage, quality and character. Selin also outlines his hands-on process of testing labels and full-scale packs on shelves before advancing concepts.

  Mikael Selin Design StudioBuckMilkpackaging
• Milk Rebrands Honeysticks With Joyful, Award-Winning Non-Toxic Packaging

  · Jun 15, 2026

  The article spotlights Milk’s award-winning rebrand for Honeysticks, a New Zealand-based non-toxic crayon company. The new packaging emphasizes joy, safety, and sustainability, aligning with Honeysticks’ mission to provide toxin-free art supplies for children. The project earned recognition at the 2026 Dieline Awards for its playful and eco-conscious design.

  MilkHoneystickspackaging
• Pretty Purrfect: 6 identities for brands celebrating our pets, from Mythology, Never Now and more

  The Brand Identity · Mar 8, 2024

  The article by Poppy Thaxter highlights six charming brand identities created for pet-focused companies, showcasing how studios like Mythology, Never Now, and Brand Brothers bring personality and warmth to the pet industry. It celebrates the growing cultural importance of pets and the creative branding that reflects owners’ affection and devotion.

Clients