So Good
Design work for So Good, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Sep 2024
- Brand Identity 1
- Typography 1
Design cases by studio
Milk (2)
- Brand Refresh for So Good Plant-Based Milk
- Milk redesigned the So Good brand to reconnect with evolving plant-based consumers. Centered around the idea of 'Joy of the Moment', the refresh captures positivity and everyday delight through a vibrant and familiar visual and verbal identity.
- Bespoke Typeface Design for So Good
- Milk created 'So Type', a custom typeface for So Good as part of the brand’s joyful identity refresh. The typeface embodies the brand’s plant-based origins and playful personality, showcased through a specimen booklet that celebrates texture, flavour, and typographic character.
