Asahi
Design work for Asahi, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Sep 2024
- Brand Identity 2
Design cases by studio
Milk (2)
- Brand Identity and Packaging for Flock RTD by Asahi
- Milk created Flock, a lighter and more natural RTD brand for Asahi, inspired by the social and uplifting nature of birds. The identity captures the ideas of lightness, connection, and freedom, positioning Flock as a vibrant and inclusive brand in a crowded market.
- Naming and Packaging for Major Major RTD Brand
- Milk partnered with Asahi to create Major Major, a bold new entrant in the dark RTD category. The brand embraces irreverence and attitude, using black as a distinctive asset and injecting light and energy into a saturated market. The result is a confident, nonconformist identity that stands apart from the pastel sameness of competitors.
Designers behind the work
Designers and creative leads credited on Asahi projects in press coverage.