Tip Top
Design work for Tip Top, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
Design cases by studio
Milk (1)
- Brand Identity and Packaging for Crave Ice Cream
- Milk developed Crave’s identity and packaging around ‘Wonder-full’, an idea that connects the ice cream’s chunks, swirls and inclusions with a playful sense of indulgence. The project gives the brand a distinct expression within the Tip Top family. A custom-drawn, rounded wordmark uses overflowing forms and a swirly C that acknowledges Tip Top. Bold colour blocks, oversized typography and enlarged scoop photography carry the same sense of abundance onto the packaging. Milk created six illustrated flavour worlds, each with an individual character within a shared visual language. The work also includes tone of voice, animation and communications, extending into Spooniverse tastings and the Flavour Cravers community. Across these elements, the product’s texture and generous inclusions provide the central material for the brand’s visual and verbal personality.
