Rebrand for a skincare line inspired by Tulum botanicals

Menta created a full rebrand for Casa Selva, a skincare line born from a love story and inspired by Tulum’s lush jungle botanicals. The studio designed a bespoke logotype with airy spacing and openness in each letterform to express honesty and ease. Typography was treated as a core brand element, building a system focused on clarity and effortless readability. Menta also developed a set of three key icons and redesigned the brand symbol into a sophisticated palm tree monogram for use across selected applications. The project included branding, packaging, and collateral, shaping a refined identity for a clean beauty brand centered on pure ingredients and self-care rituals.