Brand identity for an Art Deco Airbnb in Guadalajara

Menta created the brand identity for Casa Lupe, an Airbnb in Guadalajara’s Colonia Lafayette. The project drew from the house’s preserved provincial Art Deco character and the neighborhood’s mix of historic homes, cafes, and restaurants. Menta designed a simple, timeless wordmark and introduced a sparrow symbol with an Art Deco-inspired treatment to evoke nostalgia and travel. The studio also developed a set of botanical illustrations inspired by local patios and the city’s flowers and trees, including bougainvillea, jacaranda, and geranium. Together, these elements position Casa Lupe as an authentic, postcard-worthy stay rooted in local character.