Branding And Packaging For A Mexican Tea Company

Menta created branding, packaging, and collateral for Amate Casa de Té, a Mexican tea company blending pure teas from renowned growing regions with organic herbal infusions. The project aimed to lighten and demystify tea through an airy, breezy label system and plastic-free keepsake packaging designed for reuse. Free brushstroke color elements express the unique notes of each blend or origin. The brand symbol draws on natural cycles such as day and night and feminine and masculine energies, with a tea leaf at its center, while a custom wordmark adds modern typographic balance.