Lineto is a Swiss type foundry founded in 1993 by Cornel Windlin and Stephan Müller. It publishes original typefaces by an international group of independent designers and develops bespoke typefaces for brands.
Works with LL Brown (3), LL Lutz Headline (2), LL Bradford (2), LL Champion (2), LL Brown Condensed (2), LL Supreme (2), LL Ivory (2), Unica77 (2)
People credited alongside Lineto in published articles. These historical credits may include collaborators and do not represent the current team.
Creative Boom’s March 2025 roundup highlights six innovative new typefaces from leading foundries and designers. The article explores how each font—ranging from Damien Gautier’s Naancy to Positype’s Boom Sans—demonstrates creativity, accessibility, and cultural expression in contemporary typography. It also notes the evolution of Atkinson Hyperlegible Next as a major step forward in inclusive design.
Creative Boom reports on Porto Rocha’s global refresh for W Hotels, which redefines the brand’s luxury positioning as 'Luxury, Liberated'. The new identity balances bold expression with subtle sophistication, featuring a custom typeface, vibrant yet refined color palette, and tactile materials. The rebrand aims to modernize W Hotels’ image across its global portfolio while maintaining its iconic 'W' symbol.
Peach Blossom created a restrained, typography-led identity for TEKES, a fragrance company launching with three scented candles. The Tel Aviv studio customised Colophon Foundry's Fortescue for the sharp wordmark, paired it with Supreme, and used bespoke Vivaldi ligatures to distinguish individual scent stories. The system uses black and white for the products with a controlled blue brand accent.