Brand Strategy and Packaging Design for Kellogg’s

Elmwood developed brand strategy, a masterbrand architecture, and packaging design for Kellogg’s across AMEA. The work unified a fragmented, multilingual cereal portfolio under a coherent system intended to communicate nutritional credentials consistently across markets. Its central asset was a Nutritional Scorecard designed to convey complete nutrition regardless of region or language. The packaging system was applied across products including Corn Flakes, Rice Krispies, and Coco Pops.