Biela
Design work for Biela, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 1
Design cases by studio
Elmwood (1)
- Brand Identity and Packaging for Biela Beer
- Elmwood created a brand identity and packaging system for Ecuadorian beer brand Biela. The work repositions the 27-year-old brand around the idea of “Friendship as Alchemy,” expressed through a rebuilt logotype in a flag-shaped holding device evolved from Biela’s original shield. The system uses a restrained palette of Blanco Helado, Biela Black, Oro Puro, and Plata Artesanal, alongside a radiating sunburst pattern and bespoke pack icons for product credentials. Photography direction emphasizes golden-hour light, candid movement, unconventional framing, and hands as signs of connection.
