Typeface Design for the Eurozone-Inspired Schengen Collection
This isn’t one font—it’s a cross-European typographic machine.
ABC Schengen is a multi-genre typeface system developed by Seb McLauchlan with Luke Charsley for Dinamo. Inspired by the Eurozone’s visual language of logistics, manufacturing, and construction, it spans multiple families and scripts, offering a flexible typographic framework for cross-European communication.
Set in ABC Schengen, Helvetica, Eurostile, Serpentine, Peignot, Haettenschweiler
Insights
- The core story is Seb McLauchlan turning Eurozone visual language—logistics, manufacturing, and construction—into ABC Schengen, a multi-genre typeface system for Dinamo.
- McLauchlan’s background makes the project more interesting: he designed the Crisites and Alexander McQueen logos, and as a long-time ABC Dinamo collaborator, he brings both identity-design credibility and a systems mindset.
- ABC Schengen isn’t a single font; it spans multiple families and scripts, built as a flexible typographic framework for cross-European communication.
- The design leans into an industrial, modular, and technical aesthetic, which matches the source material and the “eurozone” concept rather than softening it into a generic international style.
- The case study itself is the hook: the most compelling angle is how a geopolitical visual language was translated into a usable, versatile type system for a design client.
- Dinamo and Seb McLauchlan’s ABC Schengen fuses Helvetica and Eurostile — the-brandidentity.com
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