The Brand Identity features Dinamo’s latest type release, ABC Schengen, a six-year collaboration with Seb McLauchlan and Luke Charsley. The type system merges Helvetica and Eurostile influences into 108 styles inspired by the Eurozone’s industrial and logistical aesthetics. The project explores the tension between functional design and cultural identity, resulting in a versatile, variable type family spanning multiple scripts.
Dinamo has launched ABC Schengen, a new auto- and industry-inspired typeface family designed by Seb McLauchlan with Luke Charsley. Six years in development, the project explores the visual language of European trade, transport, and manufacturing, resulting in 108 fonts and three companion revivals. The article delves into the design process, inspirations, and collaborative nature of the release.