Dinamo created a bespoke typeface for GOAT, the leading online marketplace for sneakers and luxury apparel. The design refines their ABC Diatype into a minimal, elegant, and screen-optimized font with custom numerals, punctuation, and variable axes that reflect GOAT’s attention to detail and contemporary aesthetic.
Set in ABC Diatype, GOAT Diatype
The Brand Identity interviews German type designer Erkin Karamemet about his six-year journey developing Repro, a sans serif typeface released with Swiss foundry Dinamo. Karamemet discusses the technical and conceptual evolution of Repro, including its unique circle function and hybrid geometric-humanist design. The conversation explores his inspirations from signage and digital systems, as well as his ongoing collaborations with Dinamo and other artists.