Client: Wix

Custom Font Suite for Wix

Bridging warmth and professionalism in a single type family

Wix commissioned Dalton Maag to create a custom font suite after their existing typography was judged misaligned with the brand's personality. The brief called for balancing friendliness with professionalism. Working closely with the Wix team, the studio produced a versatile family intended to serve both nuanced text settings and bold display use.

Set in Wix Madefor

Insights

The brief explicitly required the family to serve both fine text and bold display contexts.
Design direction was developed collaboratively with the Wix in-house team.