Logo Refinement for Spring Health

Logo refinement rooted in typographic modulation

Dalton Maag worked with Moving Brands to refine the Spring Health logo, building on its existing typographic character. The project examined the logo's letterform modulation and design features, resulting in a logo described as expressive and distinctive.

Insights

The refinement built directly on typographic progression already present in the original logo rather than starting from scratch.
Letterform modulation and existing design features were specific focuses of the exploratory process.