Custom Typeface for Repsol

Custom type anchoring an energy giant's rebrand

Dalton Maag worked with brand consultancy Saffron to create a custom typeface for global energy company Repsol as part of a broader brand transformation. The typeface was designed to balance innovation with continuity, harmonising with Repsol's evolving identity and redesigned symbol.

Set in Repsol Sole

Insights

The typeface was developed through a three-way collaboration: Dalton Maag, brand consultancy Saffron, and end client Repsol.
The brief explicitly required balancing forward-looking character with continuity, positioning the typeface as evolutionary rather than a complete departure.