Client: Netflix

Custom Typeface for Netflix

One typeface from billboard to subtitle

Dalton Maag designed a custom typeface for Netflix to unify typographic expression across the brand's full range of applications. The brief spanned both marketing and product contexts, requiring the typeface to perform from large-format billboard display down to small-scale subtitle rendering. Both Netflix marketing and product teams were involved in the collaboration.

Set in Netflix Sans

Insights

The typeface was required to function across a wide scale range — from billboard headlines to subtitle text — a demanding optical performance constraint.
Dalton Maag worked with both Netflix's marketing and product teams, indicating the design had to satisfy distinct legibility and brand requirements simultaneously.