Custom Font Suite for the BBC
One custom family to replace a fragmented multi-licence type stack
The BBC was managing multiple licensed typefaces, creating escalating costs and inconsistent brand application. Dalton Maag collaborated with BBC stakeholders to develop a bespoke font suite designed to unify the brand and provide flexibility across all uses.
Set in BBC Reith
Insights
- The brief was driven partly by commercial pressure: multiple third-party font licences were generating rising ongoing costs.
- Stakeholder collaboration with the BBC was central to the development process.
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