Typeface Modification for Maker’s Mark
Bressay reworked to carry brand heritage
As part of Turner Duckworth's rebrand of Maker's Mark, Dalton Maag modified the existing typeface Bressay to serve as the brand's typographic identity. The customisation involved adding human details, increasing overall weight, and introducing a texture drawn from the brand's established wordmark.
Set in Bressay
Insights
- The project was a modification of an existing typeface rather than a ground-up design.
- Texture was derived directly from the brand's iconic wordmark, linking type and logo systems.
- Weight increase and added human details were the primary formal interventions.
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