Client: Ducati

Custom Typeface for Ducati

One typeface to unify a global motorcycle brand

Dalton Maag created a custom typeface for Ducati to support the motorcycle manufacturer's evolving visual identity. The brief centred on reducing typographic complexity and improving brand consistency across all media, in response to a growing audience.

Set in Ducati Style

Insights

The project was motivated by complexity reduction rather than purely aesthetic refreshment.
Consistency across all media was an explicit project requirement.