Brand Identity for a Sustainable Womenswear Brand

Bruce Mau Design created the identity and packaging for UNOHA, a sustainable womenswear brand launched in Japan by ASICS. The identity includes a logomark based on the elongated, bell-like form of the unohana flower and an emblem used as shorthand. Developed with Colophon, the bespoke typeface uses geometric, open proportions, while a muted palette, texture- and light-focused photography direction, and craft and unbleached substrates reference Japanese everyday materials. The material palette complements the brand’s use of recycled leather, plastic, and other sustainably sourced materials.