Brand Identity for Royal Winnipeg Ballet
A stretched W carries Winnipeg into Royal Winnipeg Ballet’s new identity.
Bruce Mau Design created a renewed brand identity and digital presence for the Royal Winnipeg Ballet amid new leadership and artistic direction. The system centers on an expanded, animated W, variable typography, and a palette that distinguishes the ballet company from its school.
Insights
- Bruce Mau Design says the identity responds to new leadership and artistic vision; the expanded W signals Winnipeg pride and the company’s willingness to challenge convention.
- The expanded W carries into a variable secondary typeface, bringing the same graphic gesture into everyday communications.
- The palette distinguishes the ballet company and school: black references performance spaces, white the school studios and blue the prairie sky.
- BMD partnered with Plank on a digital hub for the company and school, with improved usability, accessibility and clearer paths to each.
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