Brand Identity for a Horticultural Innovation Hub

Bruce Mau Design (BMD) created Biophi’s name, brand strategy, visual identity, and voice for the collaborative horticultural research hub. The identity combines scientific precision with the practical language of materials marked “ready to ship,” while a monogram acts as a seal-like short-form mark. Colorful macro photography of produce is lit with technology-inspired treatments, and the palette pairs laboratory white and greenhouse green with soft warm supporting tones.