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Logotype Refinement for Onitsuka Tiger by Brody Associates - D1S1 Design Spotlight

Studio: Brody Associates

Client: ASICS

Work: Typography

Industry: Fashion

Logotype Refinement for Onitsuka Tiger

Brody Associates refined the Onitsuka Tiger logotype for ASICS. The studio retained recognisable qualities of the established mark while adjusting it to scale across platforms and environments. The work harmonised stroke widths and weights, redrew letterforms for balance, and improved legibility.

More in orange, yellow, black, brown

View on Brody Associates’s Website→

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Date: Sat, Oct 17

Tags: Apparel, T-shirt, Custom Lettering

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