First Custom Typeface for Coca-Cola TCCC Unity
Coca-Cola waited 130 years to make its own typeface.
TCCC Unity was the first proprietary typeface in Coca-Cola's 130-year history, designed by Brody Associates and released in 2018. The sans draws on American modernism of the 1930s to 1950s, with terminal details taken from sign lettering and the Spencerian logotype.
Set in TCCC Unity
Insights
- TCCC Unity was Coca-Cola's first proprietary typeface in 130 years, marking a long-overdue shift from using other people's fonts to owning the brand's letterforms.
- Brody Associates built the sans on American modernism from the 1930s to 1950s, then added terminal details from sign lettering and Coca-Cola’s Spencerian logotype, making the new face feel contemporary while still echoing the brand’s historic script.
- Coca-Cola launched TCCC Unity with a mobile app dedicated to the typeface, an unusual move that underscored how seriously the company framed typography as part of the brand story rather than just a utility.
- The launch drew skepticism from Fast Company, which dismissed it as a modern typeface serving stone-age thinking and argued Coca-Cola was treating a product problem as a brand problem.
- The type system didn’t stop with Unity: in 2026 Brody Associates created the companion serif Better With, which became central to Coca-Cola’s global “Iconic Everywhere” system, showing the studio’s ongoing role in the brand’s visual language.
