Packaging Design for Coop Nordic Private Label

Bedow developed a unified packaging design system for Coop, bringing together all Nordic markets under a single private label. Centered around a flexible superellipse 'plate' shape, the system accommodates over 3,500 products across diverse categories, achieving both versatility and recognizability. The design combines hand-drawn illustrations, fresh colors, and adaptable layouts to create an inspiring and cohesive brand experience.