Bedow developed a packaging design system for Coop’s non-food household category, aligning it with the brand’s Nordic identity. The new design adapts Coop’s iconic plate motif into a more functional, utilitarian aesthetic that reflects the practicality of everyday household items.
Bedow developed a unified packaging design system for Coop, bringing together all Nordic markets under a single private label. Centered around a flexible superellipse 'plate' shape, the system accommodates over 3,500 products across diverse categories, achieving both versatility and recognizability. The design combines hand-drawn illustrations, fresh colors, and adaptable layouts to create an inspiring and cohesive brand experience.
Studio FM Milano developed a comprehensive visual system for Coop’s Future Food District at Milan Expo 2015. The project encompassed signage, iconography, packaging, and interactive UI design to visualize the future of food retail and supply chains. The design reinterpreted Coop’s supermarket codes within a futuristic, technology-driven environment.
Studio FM Milano developed the art direction and visual identity for Coop’s Supermercato del Futuro, continuing the design approach first introduced at Expo Milano 2015. The project translated experimental concepts into a functional retail environment, featuring a cohesive icon system and interactive interfaces enhancing the customer experience.