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Seasonal Packaging for Bahlsen by AUGE - D1S1 Design Spotlight

Studio: AUGE

Client: Bahlsen

Work: Packaging

Industry: Food & Beverage

Seasonal Packaging for Bahlsen

AUGE redesigned Bahlsen’s seasonal range of traditional German Christmas and winter biscuits as part of a global relaunch. The packaging uses distinct bright background colors, gold signatures, seasonal greeting stickers, and a gold dot pattern evoking snowfall to differentiate flavors.

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Tags: Christmas Tree, Snow, Biscuit, Christmas

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Branding & Packaging for Ginori 1735 by AUGE Design
BP&O · May 14, 2024
BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.
AUGE2×4Ginori 1735 Guccipackaging
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