A2-TYPE is an independent London type foundry and consultancy led by Scott Williams and Henrik Kubel. Launched in 2010 from A2/SW/HK, it creates retail families and custom typefaces for designers, agencies and brands.
Works with India, Kursiv, New Transport, Zadie, Monday, A2 Record Gothic, Afterall Serif, Aveny-T
Socio created a refined brand identity for Dubai florist Fine Blooms, blending European and Arabian cultural influences. The identity features the English 1766 typeface, a bespoke rose logo inspired by Islamic geometry, and tactile print finishes. Collaborations with photographer Matthew Thompson and stylist Hattie Fox helped bring the brand’s luxurious and artistic vision to life.