The Athletic
Design work for The Athletic, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Nov 2024
- Brand Identity 1
Design cases by studio
Gretel (1)
- Brand Identity for the Athletic
- Gretel developed a new brand identity for The Athletic, a subscription-based sports journalism platform. The work redefined the brand’s story and visual system, introducing a custom inline typeface and a modern slab-serif wordmark that connects fans to the emotional and cultural power of sport.
Designers behind the work
Designers and creative leads credited on The Athletic projects in press coverage.