Tanner Woodbury
Founder · Creative Director · Designer
Studios:Forth + Back
Quotes
“We wanted to create something that felt steeped in tradition but also new and unexpected.”
“This is how we developed what we came to refer to as the ‘half-slab,’ or characters with both slab and sans serif sensibilities.”
“We find monospaced fonts to be fascinating in how they were customary on typewriters.”
“We chose a rich forest green to complement a soothing sage green... then wanted to inject some energy and excitement into the brand with an electric green.”
“The inspiration for this project came about after I had stumbled across a group of skateboarders on the streets of Tribeca while perusing Google Earth for some forgotten reason. The carefree and rebellious nature of this large posse of kids simultaneously sparked a memory of both my youth, as well as my love for the foreign land that is New York.”