Seema Sharma
Creative Director
In their own words
As AI grows more prevalent, the need for human connection and authenticity in design has never been stronger.
She emphasises the importance of emotional intelligence—an irreplaceable human trait—as technology takes on more of the tasks that were once the domain of creatives.
She also emphasises the importance of maintaining creative integrity in a time when so much can be automated, reassuring us about the future of our work.
Articles & interviews4
- "Creative Boom Podcast's Christmas 2024 Special: Festivities & Creativity"
Creative Boom’s 2024 Christmas Special podcast episode, hosted by founder Katy Cowan, celebrates the end of the year with a festive roundtable of past guests. The episode features light-hearted discussions about holiday traditions, creative reflections, and seasonal fun, marking the close of Season Eight of The Creative Boom Podcast.
- The Spark Podcast: Seema Sharma on Creativity, AI, and Work-Life Balance
Episode 124 of Creative Boom’s podcast 'The Spark' discusses creativity, AI, and work-life balance. Host reflections include Seema Sharma’s insights on human authenticity in an AI-driven world, industry news such as Rankin’s agency bankruptcy and Halo Studios’ rebrand, and tips for maintaining creative balance. The episode also highlights trends in audio-visual design and recommends a biography of photographer Lee Miller.
- Seema Sharma Discusses AI and Authenticity in Creativity Podcast
Creative Boom’s podcast episode featuring Seema Sharma explores how artificial intelligence is transforming the creative industry. Sharma, a creative director and author of 'The New Creatives', discusses the balance between efficiency and authenticity, the ethical implications of AI, and how emotional intelligence remains vital in creative work. The conversation offers optimism and practical advice for creatives adapting to technological change.