Rob Clarke

Articles & interviews

• Among Equals brings clarity to the supplement aisle with new identity for Tonic

  Creative Boom · Mar 3, 2026

  Among Equals has rebranded UK supplement company Tonic Health with a new identity centered on the concept of light as clarity. The studio replaced typical wellness aesthetics with a bold, high-contrast system that emphasizes transparency and trust. The rebrand spans packaging and digital platforms, aiming to make evidence-led health products feel both credible and accessible.

  Among EqualsTonic Healthbranding
• Affinity Rebrands with Bold Identity, Now Free to Use

  It's Nice That · Oct 29, 2025

  Affinity, the professional creative software brand recently acquired by Canva, has unveiled a full rebrand and product relaunch. Led by Canva’s European creative director Tom Carey and executed with Design by Twist, the new identity balances connection to Canva with a distinct, creative personality. Featuring a bespoke serif logomark, custom typeface by Ohno, and a tactile color palette, the rebrand emphasizes approachability and artistic expression.

  CanvaDesign by TwistOhno Type Co.Affinitybranding
• Earthling Studio Revamps HALFDAY Iced Tea with '90s Nostalgia

  Creative Boom · Mar 6, 2025

  Earthling Studio has rebranded prebiotic iced tea brand HALFDAY with a bold, nostalgic identity inspired by the 1990s. The new look blends playful illustration, vibrant colour, and retro typography to convey carefree escapism while maintaining clarity around the drink’s health benefits. Collaborations with lettering artist Rob Clarke and illustrator Ana Moreno helped bring the 'Make a Break for It' concept to life across packaging and brand communications.

  Earthling StudioHALFDAYbranding
• "Earthling Studio Launches Innovative Cuddle Sleep Health Brand"

  Creative Boom · Dec 17, 2024

  Earthling Studio created the brand positioning and identity for Cuddle Sleep Health, a new sleep supplement brand founded by Hugh Thomas and Poppy Jamie with scientific input from Dr Russell Foster. The identity features rhythmic patterns, a bold blue palette, and a custom wordmark developed with typographer Rob Clarke. The project aims to bring credibility and emotional impact to the sleep health category through a science-led, lifestyle-oriented approach.

  Earthling StudioCuddle Sleep Healthbranding