Affinity Design Cases
Designers behind the work
Designers and creative leads credited on Affinity projects in press coverage.
Designers and creative leads credited on Affinity projects in press coverage.
Affinity, the professional creative software brand recently acquired by Canva, has unveiled a full rebrand and product relaunch. Led by Canva’s European creative director Tom Carey and executed with Design by Twist, the new identity balances connection to Canva with a distinct, creative personality. Featuring a bespoke serif logomark, custom typeface by Ohno, and a tactile color palette, the rebrand emphasizes approachability and artistic expression.
The Brand Identity interviews Zebra, an independent design consultancy based in Singapore and Perth, co-founded by Martin Maher and Michelle. The discussion covers their origins, approach to small-scale collaboration, notable branding projects for clients like Affinity, 100 Pasir Panjang, and American Express, and their evolving interest in digital design. Maher reflects on their design philosophy, type choices, and the benefits of staying small and hands-on.
