Designer · Type Designer
JTK Studio, under creative director Justin Thomas Kay, created a comprehensive rebrand for New York real-estate firm Charney Companies. The identity combines a modular underlined wordmark, the sole use of Nick Sherman's HEX Franklin typeface, and a restrained black, white and soft-red palette to express both confident leadership and a creative spirit.
BP&O’s feature by Emily Gosling explores NB Studio’s rebrand for New York’s Vineyard Theatre, marking its 40th anniversary. The identity replaces a static logo with a variable system using over 25 typefaces from New York-based designers and foundries, reflecting the theatre’s community-driven and fearless ethos. The design balances flexibility and consistency through a black master logo, adaptable grids, and the custom variable typeface HEX Franklin.