Mark Buxton
Articles & interviews3
- Oddity’s collection of fragrances exemplifies the studio’s dedication to storytelling and artistry
The Brand Identity features Hong Kong-based studio Oddity’s creation of Oddity Fragrance, a perfume brand built around storytelling and sensory design. Led by founder and creative director Alice Mourou, the project combines tactile materials, expressive typography, and conceptual packaging inspired by the scents’ narratives. Collaborating with perfumers Mark Buxton and David Chieze, Oddity crafted a poetic, immersive identity that bridges visual and olfactory experiences.
- New Brand Identity for .Oddity Frangrance by .Oddity Studio
BP&O’s feature on .Oddity Studio’s self-initiated project, .Oddity Fragrance, explores how the Hong Kong-based collective merges design and scent to create a multi-sensory brand experience. The project, developed with perfumer Mark Buxton, emphasizes craftsmanship, conceptual storytelling, and the intersection of art and design. The article positions the work as an experimental, poetic, and tactile exploration of inspiration and sensory perception.
- Oddity’s Alice Mourou on starting the Hong Kong-based studio and her continuous learning process
The interview with Oddity founder and creative director Alice Mourou explores the Hong Kong-based studio’s origins, philosophy, and creative process. Mourou discusses Oddity’s evolution from a solo practice into a small, multidisciplinary team known for story-driven, tactile design work that bridges digital and physical media. The conversation also highlights their experimental approach, notable projects like Manulife’s rebrand, and the launch of their own perfume line, Oddity Fragrance.