Eduard Hoffmann
Designer
Articles & interviews5
- New Instagram Logo Divides Creatives, Exposing a Bigger Design Debate
Montreal and Los Angeles-based studio Wedge created the complete brand world for Bastét, a new oral-care company launching with nano-hydroxyapatite toothpaste. The identity combines Egyptian-goddess-inspired naming, a custom engraved-lettering wordmark, Daubenton and Nimbus Sans typography, and bilingual retail packaging designed for both shelf presence and beauty-counter appeal. The visual system positions oral care as a high-design beauty and self-care ritual while accommodating future flavours and SKUs.
- 15 Fonts Designers Use Most in 2026
Creative Boom presents results from its 2026 State of Creativity survey, identifying the typefaces designers most often use and admire. Helvetica, Poppins and Futura lead the list, while newer or more distinctive choices such as Inclusive Sans, Druk and Aeonik point to interest in accessibility, screen legibility and greater typographic personality.
- 15 typefaces designers love to use in 2026
Creative Boom’s 2026 roundup by Tom May highlights 15 typefaces that designers continue to use and admire, from timeless classics like Helvetica and Futura to newer, accessibility-driven fonts like Inclusive Sans. The article reflects ongoing trends toward functional, inclusive, and personality-rich type design, showing how both heritage and innovation coexist in contemporary typography.
- Codea Studio Visualises UCLG’s Pact for the Future
Codea Studio, working with designer Sergio Lairisa, created an accessible and visually engaging editorial identity for UCLG's Pact for the Future, a manifesto addressing global challenges and UN Sustainable Development Goals. The Barcelona studio turned complex content into postcards and a fold-out poster using vivid colours, abstract symbolic imagery, Neue Haas Grotesk, and a hybrid process of AI image generation, printing and scanning.
- The Collected Works celebrates The North Face parka’s 50th anniversary
The Collected Works created a cross-channel campaign system for the 50th anniversary of The North Face parka, spanning motion content, digital and in-store assets, and a limited-edition zine. Drawing on vintage The North Face catalogues, the work combines historic visual references with contemporary typography tailored to the campaign's featured athletes, activist and stylist.