Darren Richardson
Creative Director, Co-Founder
In their own words
We both felt that we wanted to bring a family up closer to our own roots in the north.
The challenge was to stand out while staying relevant and meaningful.
The 'thumbs up' icon instinctively embodied Life Factory's attitude to helping people.
Nick's desire to move workplace health away from the classic 'head in hands' stock photography really shaped the direction.
Fonts are a key memory structure in building brand recognition.
Articles & interviews
- Booms & Shakes: The big creative industry moves you need to know this November
Creative Boom’s November 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new ventures across the global creative industry. From GOOD Agency’s partnership with The Children’s Society to Koto’s new chairperson and Elmwood’s leadership expansion, the article captures a sector in motion. It also spotlights new studios, relocations, and independent launches that signal optimism and reinvention despite economic uncertainty.
- "Cool Kids Redefine Creativity, Flock to Smaller Towns from Cities"
The article explores how rising rents and the rise of remote work are prompting UK creatives to leave major cities like London and Manchester for smaller towns. It highlights designers and creative directors who have relocated, finding renewed inspiration, community, and opportunity in regional areas. The piece frames this movement as a cultural shift revitalising towns such as Stockport, Hastings, and Nantwich.