Darren Richardson
Creative Director · Co Founder
Studios:Gardiner Richardson
Quotes
“We both felt that we wanted to bring a family up closer to our own roots in the north.”
“The challenge was to stand out while staying relevant and meaningful.”
“The 'thumbs up' icon instinctively embodied Life Factory's attitude to helping people.”
“Nick's desire to move workplace health away from the classic 'head in hands' stock photography really shaped the direction.”
“Fonts are a key memory structure in building brand recognition.”