Used by Dinamo
Set for Omnigroup
Cases set in ABC Walter Neue, as credited by the studios in their own writeups.
BP&O · Jun 11, 2026
BP&O features Pentagram’s brand identity for Tokyo’s Museum of Narratives (MoN Takanawa), designed by partners Luke Powell and Jody Hudson Powell. The identity centers on a spiral motif inspired by the museum’s architecture and inaugural exhibition, symbolizing cyclical storytelling and cultural evolution. The project combines clarity, playfulness, and motion, using Walter Neue type and a bright red, blue, and green palette to express inclusivity and energy.
The Brand Identity · Sep 20, 2023
This edition of The Edit rounds up five graphic-design and identity projects from Arauna Studio, Gunter Piekarski, José de Wal, Nine.SixThree™, and UnitedUs. Highlights include Arauna Studio’s open-source pavement graphic system for Barcelona, terroir-grid wine labels for Les Grandes Vignes, and identity work for Burnt, Nine.SixThree™, and Harlaxton Manor.
The Brand Identity · Jul 8, 2021 · Interview
The Brand Identity interviews Lausanne-based studio Omnigroup, founded by Leonardo Azzolini and Simon Mager, about their collaborative and multidisciplinary approach to design. They discuss their focus on typography, identity, and book design, their type foundry Omnitype, and collaborations such as the ABC Walter typeface with Dinamo. The conversation explores their working methods, creative culture in Lausanne, and the importance of collaboration and material experimentation.
